Fast Fashion

If you’ve ever tried dancing in a tube top or bending over in an overall miniskirt, you’re well aware that many fashion trends aren’t very well thought out.

Enter: The least thought-out trend of all… fast fashion! Thanks to fast fashion, price tags on trendy textiles are so cheap, it’s hard to say no to those adorable $15 steal of overalls that will make your 90’s heart sing (and then promptly hide in your closet for another 20 years until they trend again). Meanwhile, the environmental and social impacts of said overalls are kept deep down in an adorable overall pocket somewhere, out of sight, out of mind.

So on that slightly depressing note (only environmentalists can make overalls depressing), SeaBlue presents…


1. Every second, we humans throw out one garbage truck’s worth of clothing!


2. Each year, that’s $400 billion worth of clothing thrown out! (How cheap are you now, fast fashion?!)

3. Manufacturing just one pair of jeans produces as much greenhouse gasses as driving a car 80 miles!


4. Every cotton T-shirt made uses 2,7000 liters of water. That’s enough H20 to quench your thirst for 2.5 years!

5. On average, humanity is buying 60% more clothing than 20 years ago.


6. At the same time, we’re keeping our clothing for 50% less time before throwing it out!

Yikes! Now those facts are scarier than your Aunt Trudy doing the limbo in her $20 corduroy overall minidress!

Speaking of Aunt Trudy, there’s a softer side to fast fashion that would be remiss to not mention: Accessibility. Fast fashion may be wreaking havoc on our planet by discarding a whopping 31.5 million garbage trucks of clothing into our environment, but it's also allowing Aunt Trudy to live her fashionista dreams at a fraction of the typical high fashion budget.

The catch? First, any savings Trudy enjoys from her cheap wardrobe she (and we, and her children, and all our children) will pay the price of later as our climate crisis continues to snowball. Second, fast fashion fact #5 and #6 suggest that Aunt Trudy might actually be spending more in the long run. Just one example of how this works: Every year, Trudy invests in a cute new pair of $10 plastic flip-flops. Five years pass, she's spent $50 on plastic flops plus $20 in gas to go shopping, plus at least 1.5 hours in time picking out new flops. In an alternate, slow fashion reality, Aunty Trudy invests in a pair of $40 quality, long-lasting flops. 5 years later... Trudy's still enjoying her investment, 4 less pairs of flops are in landfills, and she's looking rustic-fabulous in her favorite flops. Go Trudy.

Sources: World Resource Institute and the Ellen McArthur Foundation


Love this blog? Read about how you can reduce your Microfiber Pollution!