Save Rudolph!
Shop Blue this holiday.
"Most of the environmental issues we see today can be linked to consumption."
Gary Gardner
Gary Gardner spoke these warning words to the National Geographic way back in 2004.
Now, fast forward to the present:
The climate crisis is hearing its ugly head in the form of record hurricane activity, unprecedented wildfire destruction, and record Arctic sea ice shrinkage (oh no, Rudolph!!), just to name a few.
So, in honor of saving Santa’s natural habitat and in hopes of a brighter future in 2021, we’re re-thinking our holiday consumption this year:
Give less: one meaningful gift from the heart will always outdo any of your random Cyber Monday stress-buy’s.
Give wisely: this year, it’s about giving what your loved ones need, what they will love, and what they will actually use. The more often they use it, the more they’ll be reminded of how much you love them!
Give blue: spread the ocean-friendly stoke to your friends and family with these plastic-free gift ideas from some of our favorite small businesses!
For the friend who already has EVERYTHING:
They may have everything (isn’t that friend so annoying on birthdays?!)... but we bet they don’t have these yet! Plus - brushing the nashers and doing the chores is way more fun when you’re feeling ocean-friendly.
For the little grom in your life:
There is no gift like the gift of inspiration! Our treasure trove of kids’ reads will inspire the next generation of Spephanie Gilmore’s and Greta Thunberg’s. Plus - getting them hooked young ensures that one day you’ll have minions to drive you to the beach well into your golden years.
For the “just one more” surf buddy in your crew:
We all know that “one last wave” really means “10 more mediocre waves” or (worse) one more hour waiting for The. Perfect. Wave… so here are some ideas to keep your “just one more” wave buddy from burning up out there in the lineup.
For the friend who needs a vacation… *make that a stay-cation:
Whether they’re an essential worker or an expendable worker, over-employed or underemployed... 2020 has likely brough work-life balance struggles to everyone you know this year. And while the first tenant of ocean-conscious shopping is to buy only what you need, sometimes you just need to relax, unwind, and invest in mental health. Here are some of our favorite ocean-friendly me-time catalysts.
For the beyond-Boomer who can’t figure out Zoom:
Give Great Aunt Shelly a communication line to keep up with all the family gossip this winter… via these adorable cards + pillows from our surf and small business sister, Kristina Young. The recycled envelopes help save the sea from trash while the snail mail traffic helps save the USPS!
For your digital nomad/quarantine-from-the-van friend:
Wherever your vagabond buddy’s wheels roll, set them up for adventure with these light, ocean-friendly and road-ready essentials.
For the homebody pal who only emerges to grocery shop:
Alas, this may be more than a few people on your “nice” list this year.
For your partner in surf crime:
We’ve got ‘em covered head-to-toe with ocean-friendly goodies that will sooth the surfer’s soul (not to mention their hair and style).
For the friend stuck at home with the too-blank walls:
Your friends and family will most likely spend the holidays stuck in their homes this year. They’ll appreciate more than ever how thoughtful you were to make sure the four walls they’re staring at all day are interesting.